Attention: People who want more sales...

“If You Put This Missing Ingredient In Your Ads, Sales Letters, And Emails, Then...Your Sales Will Go Bananas Within 24 Hours”



(The “missing ingredient” is the essence of the most successful sales letter in history - - earning over ONE BILLION DOLLARS. How much will it make you?)

From: Dr. Joe Vitale
Thursday, 4:57PM

I've got to tell you the truth... I seriously considered not revealing the “missing ingredient”. This simple secret will boost your response sky high, outsell your competition 2 to 1 and make your bank account go absolutely bonkers...

...All within 24 hours after you’ve put it into action (don’t be surprised if your bank calls to ask what’s going on).

So, why did I consider keeping this secret to myself?

I’m embarrassed to admit but… I was scared. Yes, scared.

I was scared you wouldn’t need my advice anymore. Scared you wouldn’t need my writing services again. Scared that revealing this simple secret would literally put me out of business.

This Secret Is So Powerful
It May Change Your Life

It can literally make you wealthy. It can give you the reputation as a business genius. It can give you the status of a marketing maverick with the golden touch. But at the same time this secret is remarkably simple.

So here’s the deal: I’ll let you in on the “missing ingredient”, despite my fears. This is just too good keeping to myself. It feels selfish not sharing this with you. And I don’t like that feeling.

What’s more, I’m going to share this secret with you on this web site. I won’t be hinting. I’ll tell you exactly what this secret, what this moneymaking “missing ingredient” is.

But before we go on, I need to get something out of the way. It is this: you might be thinking I’m pulling your leg here. That I’m shamelessly over promising what this secret can do for you. Fear not my friend. I too was a big skeptic until I saw the amazing power of this “missing ingredient” with my own eyes.

So to give you PROOF, to give you a little taste of what this secret can do for you, let’s take a look of what happened to one of my friends…

"I gave my friend a secret 61-page manuscript containing the “missing ingredient”, three days
later he had made $39,764.27 -- without
one penny of added cost."

Here’s the story: two weeks ago a friend of mine came to visit. By the looks on his face I knew something was wrong. He looked gloomy. Depressed. Almost on the verge of breakdown.

“Hey Buddy, what’s up?” I said. “Something happened?”

“Yeah, you can say that” my friend John said. “It’s my website. Doesn’t sell anything. I have plenty of traffic but no sales. Sales are practically zero. And I think the sales copy is great. It should sell but it doesn’t.”

“Let me see the web copy” I said. I read it through. It was well written. But something was missing.

“Ah, now I know why you aren’t selling anything” I said.

“What is it? What is it?” John said.

“ You don’t have what I call the “missing ingredient” in your sales letter.

“Missing ingredient, what’s that?”

“It’s a small, but very important piece of information that makes your sales letter, ad, web site or email go from ho-hum to record breaking without any added cost.

It’s a secret way of eliminating peoples “Oh my god, he’s trying to sell me something phobia”. When you use it people like buying from you because they don’t feel they are being sold. They feel it is their idea to buy. Big difference.”

I then told John what the missing ingredient was. Gave him a 61-page manuscript describing this missing ingredient and sent him home. My last words to him were: “Read the manuscript and follow the suggestion to the letter. If you do that and your sales doesn’t blow through the roof, I’ll write copy for you for free.”

Then something strange happened.

I didn’t hear from John for five weeks. No phone call. No email. No nothing.

That got me worried. So I called him up. Here’s what he said:

“I’m sorry I haven’t called you but I’ve been so busy fulfilling orders that I haven’t had the time. Joe, you won’t believe this. I read the manuscript, followed the suggestions like you said and… the first day I got 17 sales. Next day 24. And the third day we got 39 sales! Now we have between 50 and 100 sales a day! And my products costs $497 a pop! Incredible! Thank you so much for helping my out. You saved my company, heck you’ve saved my life!”

If You Think That’s Amazing Wait Until You
Hear The Next Thing I’m Going To Tell You…

Listen, about 20 years ago one of Americas Top-Gun Copywriters sits at his typewriter in his house. He has a cup of coffee in his right hand. In his left he has an assignment from one of the worlds largest newspapers.

His hands are shaking. This is a do or die assignment for him. He is in trouble. His wife doesn’t know but he’s in severe financial difficulties. They might have to leave their house. He has to make this direct mail package work. He not only has to make it work. He has to make it a blockbuster success.

Writing With A Gun Pointing At His Family

He starts to write. He imagines a gun to his head. He imagines his wife and children held hostage. “Do or die”, he keeps saying to himself. Do or die. He writes for 16 hours straight. Then he stands up, trudges to his bedroom and collapses in bed. His wife strokes his hair as he falls into slumber. Five hours later he wakes up with a snap. “God damn”, he whispers to himself.

He scurries out to his typewriter. Takes a quick look at what he has written. Tears everything up and throws it away. He starts to write again. But this time it’s different...

This time he writes in feverish frenzy. The words explode unto the page. He writes as if an unseen force of evil hunts him. He writes for two hours straight.

Suddenly he stops.

He reads the letter. Changes two words. Puts the letter and a short note into an envelope, walks out of the house and throws the envelope in the mail.

Tears Swelling Up In His Eyes

Five weeks go by. Then one day when our copywriter steps out of the shower the phone rings. It’s the marketing manager from the newspaper.

When the marketing manager starts to talk tears swell up in our copywriters eyes. Did he make it? Or did he fail?

Here’s what the marketing manager said:

“We have never, ever in our 100 year history seen a response rate like this one. The letter you wrote has broken all our sales records. It’s crazy!

We are flooded with new subscribers! And it keeps pouring in every day! Thank you so much. Be sure to check your mail this week because I’m sending you a very large check.”

Pulled In Over 2 BILLION DOLLARS...
What Was The Secret?

This is a true story. The newspaper is the Wall Street Journal. And that letter pulled in over 2 BILLON DOLLARS. Needless to say our copywriter became a wealthy man.

But the question is: what made that letter pull in 2 billion dollars? Was it that the Wall Street Journal is a well-known newspaper? Sure, that helps a little bit. But the big secret to all that money is something else. The big secret is “the missing ingredient”

When our copywriter woke up that morning 20 years ago and whispered “God Damn” he had discovered the “missing ingredient.” And now it’s your turn to discover it. Your turn to transform your ad, sales letter, web site or email from ho-hum to blockbusting killer success.

But before I tell you what this “missing ingredient” is let me ask you this question: What do you think have made you read this far?

What did I do in this letter that made you want to continue reading? Take a minute to think about it.

You finished? Did you figure it out?

Here’s a hint: you have read the “missing ingredient” twice so far.

Here’s another hint: “Mommy please read me a …”

Okay, I won’t tease you anymore. The “missing ingredient” is…

A Story! But more precisely it is a Hypnotic Selling Story that is most likely, missing from your sales pitch.

Here’s Great News:

Do you remember the manuscript I gave my friend John?

The one he used to make $39,764.27 in three days?

You do?

Good, because I’ve just released that manuscript. It has more info in it (by my co-author Larry Dotson) then the version I gave John.

It’s called: "Hypnotic Selling Stories." And I want you to have a copy and here’s what I want you to do after you’ve read it:

Put a story (the way I teach you how) in your sales letter, ad, web site or email. Then stand back and...

Watch YOUR Response Explode!

This quick read contains "insider" secrets that only a handful of top gun copywriters and master sales closers know about. And you won’t find the insights in this book anywhere else.

Not on the web. Not in any book. Not anywhere. You can only find it in Hypnotic Selling Stories.

CLICK here to download Hypnotic Selling Stories Now

Here Are Some Of The Insider Secrets You’ll Discover When You Download "Hypnotic Selling Stories…"

  • How to UNCOVER the million dollar sales story that exists in your business

  • Are you sending the wrong message? Find out this way…

  • The 5 secret questions that practically writes hypnotic selling stories for you

  • Simple ways to guarantee that your story “feels” right to your customer

  • How to pull your prospects hearts so they buy like piranhas on a feeding frenzy

  • How to slip “inside the head” of your customer (and get them say yes!)

  • One fascinating question everybody wants to know the answer to (and how to use it)

  • Three examples of successful stories full of ideas you can swipe and use in your own stories

  • The one BIG KEY to giant response

  • How to get people involved in your story so they can’t stop reading (can’t prevent themselves from buying either)

  • The suspense factor: why and how to use it for maximum response

  • One question you must ask yourself before creating your hypnotic story

  • How to get the reader feeling positive about the story

  • The fast, easy way to structure your hypnotic selling story

  • 7 story 'secrets' that stop the reader and practically force’s them to read your story and buy your product (and feel good about it!)

  • How to easily overcome the # 1 stumbling block to creating your sales story

  • The four questions that more or less writes your story for you (you almost don’t have to do any writing at all!)

  • 4 ways to make people believe they can’t be without your product!

    CLICK here to download Hypnotic Selling Stories Now

  • 8 ways to ask for the order (otherwise no one will buy)

  • How to make your reader identify with your story so he whips out his wallet in no time

  • One simple technique that makes people read your sales letter from beginning to end

  • 26 ways to use visuals to strengthen your story

  • Emotion Triggers: How to nail your customers “sweet spot” so they give you money!

  • 80 hypnotic selling story ideas (templates) that sell!
  • 38 ways to make your selling story extra hypnotic

  • How to create one-line hypnotic selling stories -- in only seconds!

  • Six startling ways to create a selling story in only one sentence

  • How to turn your selling stories into multiple marketing tools

  • Five simple ways to increase sales and Internet traffic with selling stories

  • 58 formulas for creating a hypnotic selling story that gets people’s adrenaline pumping and makes them lust for what you are selling!

  • A simple secret of master closers that makes sure you buy now!


"I can see the real power of telling stories in my copy"

"Joe, you've done it again. You've taken all the hypnotic concepts you've taught us before and now added a more powerful hypnotic method of writing copy, telling stories.  Now thanks to you, I have to redo all my 8 webpages into a story format, because I can see that it's so powerful...  Now I can see the real power of telling stories in my copy.  THANKS for the great new book!!"

-- Stephen Anderson, 'The Profit Doctor',

"A must-have manual for anyone who is looking to increase their powers of influence"

"As the title suggests, this book reveals the secrets behind two of the most powerful aspects of influence known to man -- hypnosis and stories.  Alone, each of these is powerful.  But when combined properly, they melt resistance and objections in other people like nothing else on earth.  Add the fact that it's written by two of the best in the business, Joe Vitale and Larry Dotson, and you've got a must-have manual for anyone who is looking to increase their powers of influence.  This one's going to be tough to beat."

-- Blair Warren, author of The Forbidden Keys to Persuasion

CLICK here to download Hypnotic Selling Stories

And there’s a lot more where that came from. This is just a small “sneak peak”. Hypnotic Selling Stories covers a lot more as you’ll see in a minute. But first I have to show you why stories are the missing ingredient.

Why "Hypnotic Selling Stories" Is
THE KEY To HUGE Response

Look: even if you already have a story in your sales letters, ads, web sites or emails, this amazing new information will take you to stratospheric levels. And if you don’t use story selling, well, then you are in for a BIG treat.

Here’s why:

Like I said earlier, stories slips by people’s resistance to being sold. And if you do it right (like I teach you in Hypnotic Story Selling) your story will get people to believe almost anything you tell them.

They will believe in you. They will believe what you say about what the product. They will believe what the product will do for them. And they will believe it was their idea to buy the product or service.

But the question is: Why is the story making them believe what you say? Good question. Here’s the answer: people sometimes believe what they are told, but they never doubt what they conclude...

... And a good hypnotic selling story makes people make their own conclusion. It slips right by their buying defenses and turns them into true believers of your product or service.

Like I told you earlier there is a lot more information in Hypnotic Selling Stories….

For example…

  • How to keep readers hooked by doing this one thing

  • The TPM secret: Without it your story will fall flat on its face

  • Watch this movie and you’ll learn how to write hypnotic sales stories automatically

  • The one thing everyone will always read

  • How to make sure the words you use are not meaningless

  • How to ask questions that engages people and makes them read every word of your sales message

  • What to put into your story so you gain instant credibility

  • Put this into your story and you’ll win friends and influence people

  • How to use stories so people see you as an expert

  • Why your story is an almost unfair advantage over your competition

  • How to write hypnotic selling stories with little or no writing

  • Step-by-step instructions on how to get your customers to write stories for you and how to contact your customers (very important, no writing on your part)

  • An easy template you can use to get customers to write for you

  • The three ways to use your customer’s stories

  • How to easily create a “must read” headline for your story

  • One simple secret that makes your opening lines irresistible and practically forces people to read your sales pitch!

  • The secret of creating tension and anticipation within your reader so he or she gets excited about your product and reacts with: “I must have this now!”

  • How to use the six senses to add power and excitement to your story

  • The 21 major benefits of hypnotic selling stories

  • How to make your prospect believe your product will make his fantasy a reality.

  • How to make your stories so entertaining that your prospect can’t stop reading (it also makes them buy like crazy!)

  • This one secret can skyrocket your sales in hours

  • How to use stories to explain difficult products

  • The secret that makes the news so appealing and how to use it in your story

  • How to eliminate peoples buying defenses

  • How to put people in a buying trance

  • A story can eliminate your competition. Here’s how.

  • How to use story to make people trust you (if they don’t trust you they don’t buy!)

  • 29 good selling story openers to get you started (you can also use these as story headline templates) that writes your story for you.

  • 11 ways to make your story believable (even if it is totally unbelievable but true)

CLICK here to download Hypnotic Selling Stories

And this is still just the beginning. You see, I’ve decided to sweeten the pie a little.

So here’s the deal: When you accept my invitation to download Hypnotic Selling Stories you also get these 3 amazing reports ABSOLUTELY FREE.

In report number one you’ll find the secret story of the Wall Street Journal letter that pulled in over 1 BILLION DOLLARS. This is insider stuff. Immensely valuable.

FREE Bonus #1: The Amazing Psychological Trigger of Using Stories

The Internet Wiz Kid – Yanik Silver, wrote this report. In it he gives you the remarkable secrets of three very successful marketing pieces (two letters one ad). In one of them he shows you how and why Wall Street Journals “Two Young Men” letter was unbeatable for over 20 years.

He also shows you an ad written by one of the most successful copywriters who ever lived and why that ad worked so well. You can swipe ideas from these ads and use them in your own marketing material. Value: $29. YOURS FREE.

FREE Bonus #2: Storytelling Sells The Middle Of Nowhere

Did you know that in 388 B.C. story telling almost was outlawed? It’s true. The civil authorities believed storytellers were a danger to society. They thought storytellers concealed their ideas inside the seductive emotions of art, that an idea inside a story charged the idea with power beyond its scope.

In fact, the persuasive power of a story is so great that we may believe its meaning even if we are totally set against it. This report is written by Tom Pauley author of “I’m rich beyond my wildest dreams. I am. I am. I am.” “Quantum Marketing: Unleashing A Higher Power and “”Quantum Selling: Reaching Through The Portal. Tom shows you how to make your story so strong it will convince even the hardest skeptic. Value: $29. YOURS FREE.

FREE Bonus #3: Covert Hypnosis Using Story

This marvelous free report is written by Kevin Hogan, Psy.D. and author of The Psychology of Persuasion, Talk Your Way To The Top and bestselling, Irresistible Attraction.

In it you’ll discover secrets such as:

  • How to determine your own fate in selling.
  • Why people don’t buy products (so what do they buy?).
  • Why selling is an “inside” job.
  • When you sell, you determine your outcomes.
  • How to be a slave to no one.
  • How to be and feel more in charge of your life.
  • How stories can teach and sell anything.
  • How to easily ask for what you are worth .
  • The secret that makes your prospect accept
    whatever you ask them for.
  • The one thing you should do so people respect and trust you.
  • And a whole lot more.

Limited Edition Bonus:

One Month FREE of Hypnotic Gold Monthly Print Newsletter!  
Success in business and life is not something you become, it is something you continue being.  With the monthly "Hypnotic Gold" audio newsletter you will continue to receive the new insights, nourishment, inspiration and in-depth training (that I am learning and using MYSELF) to not only maintain your success but increase it exponentially.

Hypnotic Gold is an exclusive monthly membership where you'll receive powerful information that I only share with my Hypnotic Gold Members.  For this month, you'll receive a package delivered directly to your door which will include: a newsletter, an audio CD with an exclusive interview that I hosted, exclusive bonuses, offers, and more! 

You don't have to take my word that the Hypnotic Gold delivers the goods though, because you will receive one month absolutely free. Then you will continue to receive your monthly Hypnotic Gold subscription uninterrupted at the special rate of $29 a month (a $10 a month savings off the normal publicly available rate when new memberships are being taken). And if for some crazy reason you no longer want to receive it, you can cancel at anytime and owe nothing more.

Value: $39 for one month = $39!
Having the option to remain an exclusive member after your free month for only $29 per month = PRICELESS.

Don't Decide Now...

“Read Hypnotic Selling Stories RISK-FREE With A 1-Year Money Back Guarantee"

You don’t risk a penny by accepting my invitation to download Hypnotic Selling Stories today. In fact, you don’t even have to say yes. All you have to do is to say “MAYBE”. Because I will give you a 100% no risk money-back guarantee. Here’s how it works:

If you're unhappy, for any reason, or no reason, simply return the book for a fast refund of every penny. No questions asked. No hassles. No problems. I promise.

And get this: you can “test drive” "Hypnotic Selling Stories" for 1 whole year. (That's 365 days!)

If you don’t make at least 100 times your investment just send the book back and I’ll refund your money on the spot. This means you can read the whole book for FREE.

So don’t decide now. Decide after you’ve read the book and put a hypnotic sales story in your ad, sales letter, web site or email.


Okay Joe, How Much Is Hypnotic Selling Stories?

Actually, compared with what you get, it’s a lot less than you’d expect. Listen, my copywriting fee at the moment is $12,000 per letter. Yes, per letter. And some of my other products cost as much as $997.

But you don’t have to pay that much. You don’t even have to pay $500, $400, $300 or even $100. In fact, not even $50!

The price for "Hypnotic Selling Stories" is just…$47. Less than a dinner for two out on the town.

Click Here to Download Hypnotic Selling Stories

Why so low? Simple. I don’t want price to be an issue here. I truly believe in sharing with both knowledge and money. I believe that’s the way to reach unlimited prosperity and happiness. That’s why I priced it so low. So money wouldn’t be an issue. Besides, if you don’t like it for any reason you’ll get every penny back.

However, I might change my mind about the price. If I do the price shoots up considerably. So don’t wait. Don’t fool around.

Just CLICK here to download Hypnotic Selling Stories and you’ll be on your way to higher response, less stress and a bushel of money in your bank account. Now that’s a personal promise!

Your Secure, Risk-Free Acceptance Form

Yes! Please let me have access to Hypnotic Selling Stories as soon as possible!

I understand my satisfaction is 100% guaranteed.

Immediately after ordering the book, I will receive instant access to a password-protected site so I can read the book online.

CLICK here to download Hypnotic Selling Stories


Joe Vitale
Hypnotic Writing Master

PS. Take a serious look at what other people are saying about Hypnotic Selling Stories:

"the 'open sesame' of your customer's mind"

"What do you want?  Do you want readers to keep reading every word of your copy until they buy?  Do you want people to furiously click open their emails from you?  Do you want people to listening to you, trusting you and buying from you (repeatedly)?  If so, you need to know how to use stories.  Joe and Larry give you an incredible reference to the 'open sesame' of your customer's mind."

-- Yanik Silver, Co-author, 33 Days to Online Profits,

"I've paid thousands of dollars to learn the one secret that has gotten me to where I am"

"Yes, I hate to admit it, but I was ANGRY.  I've paid thousands of dollars to learn the one secret that has gotten me to where I am, and you're gonna sell this ebook for this ridiculous low price?  Why don't you join Dan Kennedy in retirement?  Yes, please retire, because enough is enough!"

-- Jo Han,

"Reveals the secrets to creating powerful, compelling, persuasive stories"

"Joe and his stories have been hypnotizing me for years.  They have caused me to spend hundreds -- if not thousands -- of dollars.  They have changed my way of looking at marketing and, at times, at life. Finally, in this book, Joe reveals the secrets to creating powerful, compelling, persuasive stories that hypnotize.  Don't miss it.  It's worth the price just for the stories!"

-- David Deutsch, Top Direct Response Copywriter

"Will take you zooming up the next level!"

"Have you heard about the story about the Super Duper Alarm in 'Hypnotic Selling Stories'?  It will give you the precise reason why your advertising and communication hasn't been as effective as it could be! Power through 'Hypnotic Selling Stories' and an age-old secret will reveal itself to you.  This ebook will have you hitting your head in frustration as to why you didn't use the power of hypnotic selling secrets before!  If you struggle to write, this is just the book for you.  If you are an old pro, this will take you zooming up the next level!"

-- Sean D'Souza, CEO,

"I highly recommend it!"

"'Hypnotic Selling Stories' is like everything Joe Vitale pens, or is associated with; revealing, insightful, and incredibly inspirational.  He's a writer that walks his talk, lives his dreams, and, gratefully, shows others the way.  I highly recommend it!"

-- Mike Dooley, founder of TUT's Adventurers Club,

"Holds the key to much better sales for you"

"One of my favorite points is that people usually resist a sales pitch, but few can resist a good story, well told.  The advantage in telling stories in your sales presentation, of course, is obvious.  But the question often comes up: How do you actually write a good sales story?

"Joe Vitale and Larry Dotson have finally provided me with an answer I can give people with confidence. This ebook holds the key to much better sales for you, whether you're writing a Web site, putting together an ad or sales letter, or even giving a live sales presentation!  Get this book and learn the secrets of master storytellers (who are also the world's best salespeople)."

-- David Garfinkel, co-author, eBook Secrets Exposed,

"Take your marketing results out of the ballpark."

"Joe Vitale is the Barry Bonds of Hypnotic Salesmanship!  'Hypnotic Selling Stories' is another huge home run filled with proven strategies, powerful examples, and the precise step by step formula guaranteed to take your marketing results out of the ballpark."

- Mike Litman, Co-author #1 Best-Seller, Conversations with Millionaires: What Millionaires Do to Get Rich, that You Never Learned About In School!

"Worth 10x the price of the book"

"I'm amazed -- even more so than I thought it was possible to be.  I'm having a hard time believing you could put so much immediately-usable story-creating examples, formulas, and techniques into ONE book.  The 2,500-year proven formula for creating hypnotic stories and the 80 Hypnotic Selling Story ideas -- those in itself are worth 10x the price of the book

For the past 8 years, I've been using real-life stories, about my product or people who've bought my product, to sell more.  I can tell you, without a doubt, if I had your book when starting out in sales, I would of closed many, many, many more sales."

-- Barry Goss (

"See failure turn into success"

"This is a life-changing book.  I wanted to say 'fantastic' or 'magnificent', but those words do not even come close to describing the powerful secrets in the bookRead and re-read it until the information permeates your entire being.  All you ever need for success, happiness and all good things are in these pages.  Use the information and see failure turn into success and poverty change into plenty."

-- John Harricharan, author of the award-winning best seller, When You Can Walk on Water, Take the Boat

"Awesome, meaningful material"

"The ancients in their wisdom believed that stories are the voice of the soul.  And Joe and Larry have adapted the art and reasoning into 21st century purpose and language, reaching a new level in communication.  Awesome, meaningful material.  Thank you for bringing it forth."

-- Raleigh Pinskey, author of 101 Ways to Promote Your Business on the Internet,

"The best book on effective writing"

"'Hypnotic Selling Stories' is a the best book on effective writing that I have encountered -- and I've read quite a few.  It's so easy and enjoyable to read that the message just slips into your unconscious mind. And then it gets your conscious mind into the act by pointing out what made the message work.

In doing this, Joe does what he teaches.  He has a remarkable ability to do this.  And that's what makes this book such a powerful tool.

I heartily recommend 'Hypnotic Selling Stories.'  Do the simple exercises, think about the simple things it tells you to think about, breathe in the elegant models it presents and your writing will improve remarkably, easily.  It's like have a great coach looking over your shoulder."

-- Stuart A. Lichtman, co-author of How to Get Lots of Money from Anything Fast,


Download Your Copy Now,
Before It Slips Your Mind...


Click Here To Download Hypnotic Selling Stories


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